With an influx of iOS games in recent months, it’s often difficult to sort through plethora of garbage titles in effort to pull out a few gems. One of which that caught this reviewer’s eye was Hitmaker.
With its recent launch, Hitmaker is sure to make some noise in the iTunes store as developer NoiseToys developer Mehul Trivedi talks about their newest title and the iOS platform as a whole.
So Mehul, why don’t you tell us what Hitmaker is?
Hitmaker is currently a game for the iPhone, you can think of it as Four Squared for music, where we’ve built a game around music recommendation. The idea is that you make the discovery and recommendation of music just a little more fun.
Is it available just for the iPhone? Do you have any future plans to add it to other iOS platforms, such as the iPad?
Well it is an iOS application, so it will work on the iPad. We are working as well on a native iPad version which will take better use of the larger screen and resolution, it is also accessible from the web – it is a simplified version basically, through the web and Facebook where you can listen to tracks people have recommended to you.
So you basically find music tracks along iTunes that you enjoy, and your goal of this application is to share it with as many friends as you can, or ideally friends who will also like the music and recommend it to others.
The premise of the game is to quantify musical awesomeness. People love finding music and taking credit for “Oh, I found this band before they got big,” so we kind of run with that, thinking “oh if that’s true, then prove it.” Find that song in the game, promote it to your friends – be the first guy, and what you’ll see is that we can track not only the people you send to, but when they send it to other people we can track it back to the root who really brought this artist to scale.
I’m sure if works out for everyone, because users get to learn about new music out there, your friends are sharing it back and forth – independent artists must love it because they are freely having their music promoted.
Absolutely, because you look at music fans, and fans are great evangelists and marketers of songs, and so if you can incentivize them even further, give them credit for it, and capture value for it, then everyone wins from that.
So the music consists of 30 second streaming clips from iTunes, correct?’
Yes, we are an apple iTunes affiliate, so we use the 30 second streams available from them.
And if people choose that they enjoy the music enough, they can purchase it straight through iTunes, correct?
Yes, that’s it.
To hear the rest of the interview, be sure to check out last week’s podcast, the Mayancraft Octocast, and be sure to check out Noise Toys’ site.
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